Built for blue-collar workers

Every worker,
seen, valued,
connected.

We are the sons of blue-collar families. We grew up, built careers, and came back. Sohnus is what we are building for our people.

Join the waitlist We read every name on this list. You will hear from us.

What we're fixing

You're good at your job.
The system doesn't see it.

You've spent years getting good at this. Nobody outside your workplace knows it.

There's no profile for people who work with their hands. No way to show what you've built, what you know, or how long you've been doing it. To everyone else, you have to start over and prove yourself again.

The job was posted at 7am. By the time your shift ended, it was gone.

Work opportunities live in WhatsApp chats and Facebook groups. They move fast. When you do reply, you're one name out of fifty, and nobody in that thread knows who you are. No history. No reputation. Just another message in a chat that's already moved on.

They called while you were working. Then they stopped calling.

You get a callback, finally. They want to interview you Wednesday at 2pm. You're on shift. You explain. They say they'll find another time. You follow up. Nothing. By then they've moved on to someone else.

The numbers behind what you feel

77%
of blue-collar workers feel undervalued for the work they do
49.6%
use Facebook as their primary job search channel, with no professional identity attached
92%
of workers who click Apply never finish the application, the system was never built for them

What Sohnus is

Three things workers were
never given. We're building all of them.

We're being upfront, this is our roadmap. What we're building first, what comes next, and where we're going.

Phase 1:Identity & Community

A professional home for workers

A profile that shows who you are: your skills, your experience, proof of what you've done. A feed where you connect with workers in your trade, share what you know, and learn from people who've been where you are.

Phase 2:AI Agent

An AI agent that works when you can't

While you're on shift, your AI agent handles the job search moments you'd otherwise miss, answering employer questions, managing scheduling, responding on your behalf. No more lost opportunities because you were doing your job.

Phase 3:Jobs & Matching

Jobs that match who you actually are

We match roles to the right workers by real skills and real experience, not by CV. Workers apply using their Sohnus profile, and employers use your AI agent to properly assess who you are before they even meet you.

Who we are

Built by your sons,
for your future.

We grew up watching our parents go to work every day, skilled, experienced, dependable. And we watched the world fail to see it. No platform that knew their name. No system that carried their reputation forward.

We are the children of blue-collar families. We went to university, built careers, and came home every weekend. Sharp, but we never forgot where we came from.

Sohnus is what we're giving back. Not as outsiders who studied the problem. As sons who lived it.

Early access: join the waitlist

Ready to be seen?

We're building Sohnus for workers like you, and we want you involved from day one. Join the waitlist and be among the first to own your professional identity.

No spam. Just a message when we're ready for you.

✓

You're on the list.

We'll reach out when Sohnus is ready.
Thank you for being part of this from the start.